It’s hardware day here at Disrupt SF and this morning’s sessions kicked off with an interview with Nicholas Woodman, founder and CEO of action camera company GoPro. Woodman discussed how the GoPro evolved from being a wrist-mounted prototype he came up with on a surfing trip to today’s hugely successful clip-on-anywhere lens that can capture the action from a variety of perspectives.
With the current hype around wearables that trajectory is especially interesting, not least when you consider eye-level wearables like Google Glass. Asked whether GoPro is working on a Google Glass style product, Woodman suggested that while the company is looking at the space it’s more with a view to thinking about how to interoperate with those type of devices, rather than making a dedicated pair of GoPro Glasses itself.
“I think what’s going to be exciting is you’re going to see more of these products working together,” said Woodman. “You already see it with GoPro and smartphones and people often ask me are you afraid of the smartphone? And the answer is no — the smartphone is helping our business because it’s killing traditional cameras… which is opening up retail shelf space for GoPro and opening up consumer dollars for GoPro.”
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